(continued from previous post)
Are women more concerned about price than men? Five women in the store during the book signing bought my book. None of these women expressed any concern about price. Of course there were also a number of women who didn’t buy the book. Possibly they were concerned about price.
One woman wondered about a senior’s discount. Another woman told me she didn’t come that day to buy a book. Astutely, I deduced she wouldn’t buy a book. She didn’t.
Yet, another mentioned apologetically that she had just spent $26 on another book. I gave her my blog address.
As you can see my study was inconclusive, not to mention, unscientific.
(to be continued – tomorrow – A Definitive Experiment)